Wednesday, November 9, 2011

Content Curation - Content Strategy vs. Museums

Here's an excellent article by Jonathan Salem Baskin on applying the concepts of museum curation to the idea of content curation.

There is a lot that we as content strategists can learn from folks who do "real curation."
"The collection as a whole is what defines a brand for consumers, and its placement and propagation on the Web is the branding. You can't go to a marketing event without getting lectured on how to curate content. Books have been written about it.
But I know real curators -- I'm working with one of the world's preeminent museums right now -- and their work has nothing to do our version of it. Claiming that we build rocket ships would be about as accurate. Actually, we could learn from these curators, especially considering that the museums and other research-based institutions where they work score incredibly high on consumer rankings of authority and reputation."

Read the Entire Article

Friday, August 26, 2011

Microsoft Content Strategy Job

Microsoft just published a job ad for a Senior Content Publisher (a content strategist from reading the ad) to work for their Legal and Corp Affairs group. Sounds very interesting.

"Do you have a passion for the web? Are you customer-focused? Do you have experience creating client-focused, web-ready solutions in the form of content and tools - and the processes needed to achieve that goal? Come work in the Information Services & Solutions group supporting Microsofts Legal and Corporate Affairs (LCA) division and help us redesign our web portals to focus on the needs of Microsoft employees, legal vendors, and LCA personnel."

Check out the Senior Content Publisher (content strategist) job posting

Saturday, April 23, 2011

Content Strategy - The Three Cs of Social Media Content

The blog -   A Passion for Wine – A Passion for Marketing -  has a great post about how to begin thinking about a content strategy for social media.
"To be sure, this process is one that takes time and getting to know the client deeply so as to be able to help in the conception, creation and curation of their content, a significant part of any plan or model that involves Social Media, as it is the content that gets people talking about their company online with more regularity.
So I thought that it would be valuable to briefly describe what I call The Three C’s of Content Strategy - ConceptionCreationCuration
Social media content strategy always begins with understanding your internal appetite for loss of control and transparency.  Are you going to be comfortable getting negative comments and are you prepared to deal with them in a positive way that turns a bad situation around? Going social is about having conversations and sometimes, conversations can get heated. Have a plan for monitoring and handling customer complaints whenever they post them.