Content Stratergy Interview

Here is a great interview with Web content strategist, Kristina Halvorson from Brain Traffic about what SHE thinks content strategy brings to the table. Her views are exactly in line with mine and what is in The Web Content Strategist's Bible.

"Content strategist: Responsible for helping to define the content — what it is, what it says, where it will come from, and how it will sound/read. I think another critically important role, here, is that the content strategist is responsible for monitoring what’s being suggested or reguested — it’s not as though the content is just sitting in a drawer somewhere, waiting to be pulled out at the last minute. Do we have the necessary time and resources to produce what’s being proposed?"

Well done Kristina.

http://www.adaptivepath.com/ideas/essays/archives/000959.php