Wednesday, December 23, 2009

Atlanta Content Strategy Meetups

We’ve been getting a great turnout for our Atlanta Content Strategy Meetup Group and rave reviews from attendees. So we must be doing something right. If you are in the area, we'd love to see you at the next event in January. We always have a very diverse group and discussion topics range far and wide.

Registration is now open for our January 21 event, Content Strategy: What’s In It for You?

Margot Bloomstein will travel to us from Boston and speak about Content Strategy: What's In It for You? Drawing cues from this year's heightened focus on content strategy, Margot will address how content strategy differs from just copywriting and how you can incorporate insights from this aspect of interaction design into your next project. Discover how the questions a content strategist brings to the table can enrich your deliverables, learn how your collaboration can benefit your end users, and discuss ways to reframe the RFP to upsell content strategy in your next pitch and bring a new partner into the project. If you're a designer, IA, search engine marketer, or any type of social media or web strategy consultant, learn how insight to content strategy can rock your work from a new angle.

Content Strategy Positions

I recently had lunch with some great people from Engauge Digital, a Web services agency here in Atlanta. We had a long talk about hiring and interviewing potential content strategists, and how content strategy fits into their overall consulting and development methodology.

It is clear from our conversations that they really understand the vale of content strategy and do a good job of selling it to their clients.

Right now they are filling a couple of content-strategy-related positions that you should take a look at if you are looking for a new gig.

Community Content Manager
The Community Manager serves as a Community advocate primarily focused on communicating effectively to members through multiple existing channels and continued growth of the online community. In this position, the Community Manager must be a leader and consultant to internal teams releasing products and other customer-facing changes. Interested candidates should be enthusiastic, knowledgeable, and experienced in the various aspects of social media and online community building. The candidate hired for this position will serve as the editorial and journalistic voice of the site, determining the best content mix for the site, sourcing content for the site, and working with our client and the client’s partners to optimize the site’s existing content.
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Content Strategist
The Content Strategist is a member of a team in our Atlanta office, whose primary goal is to develop meaningful and actionable digital experiences. At Engauge Digital, we are trying to "move someone." The main goal of the Content Strategist therefore, is develop and communicate a content strategy that supports the actionable goals of the project and helps to create meaningful interactive experiences.
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