Saturday, April 23, 2011

Content Strategy - The Three Cs of Social Media Content

The blog -   A Passion for Wine – A Passion for Marketing -  has a great post about how to begin thinking about a content strategy for social media.
"To be sure, this process is one that takes time and getting to know the client deeply so as to be able to help in the conception, creation and curation of their content, a significant part of any plan or model that involves Social Media, as it is the content that gets people talking about their company online with more regularity.
So I thought that it would be valuable to briefly describe what I call The Three C’s of Content Strategy - ConceptionCreationCuration
Social media content strategy always begins with understanding your internal appetite for loss of control and transparency.  Are you going to be comfortable getting negative comments and are you prepared to deal with them in a positive way that turns a bad situation around? Going social is about having conversations and sometimes, conversations can get heated. Have a plan for monitoring and handling customer complaints whenever they post them.


  1. Being able to handle negative posts positively is absolutely critical to social networking for businesses. It shows sincerity, humility, a willingness to listen and serve, and ultimately builds credibility. It might not be fun to take your lumps, but sometimes they are deserved and everyone knows that people and companies make mistakes--what really matters is how you handle them when they occur.

    In addition to social networking, I also have my own Three C's when it comes to the website content strategy we offer our clients: creating Compelling, Concise Content. Most will spend less then 90 seconds on your site, so you need to be concise but also compelling to turn website visitors into leads via specific calls to action--hey, that's a fourth C!

  2. Some bloggers hate seeing negative comments on their blog sites. But one thing is clear not everyone will like your blog and for me, it is better to pay better attention to negative comments and see your weaknesses and compare it with your strengths.

    This way, you can blossomed into an Authority blogger.Remember that a professional is a person who have committed a lot of blunders while discharging its duty.

  3. My biggest challenge with clients (by far!) regarding a social media content strategy is convincing them that it is in their best interests to hire someone to provide content - someone skilled and creative.

    Most of my clients just assume that they can generate all the great content they're going to need for their blog, for their Facebook page, for their Twitter feed, and do this on a frequent enough basis so that they can retain any readers/viewers they get on these platforms. And of course they can't.

    Huge challenge...