What You Need is Called a Web Content Strategist

I see this kind of thing all the time in job postings for Web content professionals by agencies who still don't get the whole Content Strategy thing -

Seeking a Website Editor/Content Editor/Content Producer/Consultant

Here is some of the job description and requirements listing:

"This leading integrated agency is looking to take on a Website editor to work with one of their prestigious clients. You will be involved in managing the content strategy, structure and style of the project. You will be ensuring all content meets and upholds the tone for the site, developing and approving the site content and liaising with external 3rd parties. You must have at least 5 years relevant experience ideally within an agency environment, be a great team player and have the ability to edit and format a vast amount of content across a variety of formats."

It’s cool when agencies start to realize that what they need is someone who can not only write and edit content, but can also plan the content effort and consult with the client. But it’s a little frustrating to see even agency people struggle with how to describe the position. This is pretty much a dead-center Content Strategy gig and what they need is a Web Content Strategist.

OK, rant over, we will get there eventually. Everything takes time so I’ll keep plugging away. It did sound like a good job though and the pay was decent at $US 84,000.