Monday, August 11, 2008

Content as "Compound Interest" is a Great Content Strategy

Lyndon Antcliff at is one of the few SEO guys that really "gets" content. Not the idea of tuning content to rank highly for a specific set of predefined keywords, that's old school SEO. New school is creating a content strategy that uses content like compound interest, it gains value over time because people are getting better and better at using Google.

Search engine watchers are reporting that people are using more two, three, and even four or five keyword phrases when they search. The idea that a smart SEO guy can think of all of these phrases ahead of time is getting more ludicrous by the day.

The long tail is finally hitting the search engine world and the only real SEO solution is what Google has wanted all along - just write a lot of great, original content. The more great content you have, the better the chances are that some of it will be relevant and rank highly for these new, longer, more detailed Google keyword searches.

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