Thursday, August 14, 2008

New Study Shows U.S. Corporations Increasing the Use of a Social Media Content Strategy

Social Media in the Inc. 500: The First Longitudinal Study
Conducted By: Eric Mattson, Nora Ganim Barnes, Ph.D.

The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations as a major part of their online content strategy.

The new study compares corporate adoption of social media between 2007 and 2008 by the Inc. 500, a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine.

The study shows that these fast growing corporations are using social media, such as blogs, at and increasing rate.

See all the details here:

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