tag:blogger.com,1999:blog-3556417190823444089.post3089986477009554600..comments2009-11-25T12:10:58.158-08:00Comments on Content Strategy: Content Strategy and the Problem with PersonasRichard Sheffieldhttp://www.blogger.com/profile/13066995788713807176noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-3556417190823444089.post-47881263664204847232009-11-25T10:28:17.605-08:002009-11-25T10:28:17.605-08:00The way to get people to describe their own negati...The way to get people to describe their own negative qualities is to turn them into positive qualities. Fear of change = love of the familiar, and might be expressed as valuing stability, loyalty, comfort. You can see this in any of those personality type quizzes where you answer "a lot like me" or "the opposite of me" in response to statements like "I love to take risks and try new things." I doubt most people would want to answer such a quiz just to register on a site, but there is surely a way to use a similar approach.Jean Gazishttp://www.jeangazis.comnoreply@blogger.com