Monday, October 18, 2010

Important Traits for a Content Strategist

If you've never met a content strategist before, and you know very little about content strategy, how would you begin to hire some one to fill that roll?

This is an interesting question that a new post over on CMS Wire attempts to answer.

Their list:
  • Curiosity
  • Cross Communication Skills
  • Organizational Skills
  • Attention to Detail
  • Knowledge of Content Strategy Leaders
That's a pretty good list. In addition to cross communication skills I'd also add, an interest in basic Web technology. I'm not saying that you have to be a programmer, but if you don't have some idea of how all the parts work together, then spotting the specific content issues may be a problem.

Check out the whole article:
Five Traits to Look for When Hiring a Content Strategist


  1. Thank's for mentioning the basics for a content strategist.

    If you have a social media site or blog that people direct questions or comments to, you need to be in touch daily, even multiple times a day. That could mean having a dedicated person whose sole responsibility is to respond – basically a customer-service person whose answers become part of the content of the site.

  2. Your post makes sense.I have interest in content strategy and I am delighted to come across this post of yours mentioning ways to know who to hire.