Here is her original tweet:
"Looking at an email query, I realized tonight: I don't make games ABOUT things. I make games IN ORDER TO do things. To achieve goals."Content Manifesto: Don't create content ABOUT something. Create content IN ORDER TO DO something. To achieve goals. All content should be in service of a goal. If not, cut it.
For some projects this might even be a good field to capture in the content matrix - Page Goal. What are you trying to accomplish with the content on this page? Write it down and get agreement.