Well the results are in and there is a lot of good news there for content strategists. Here are a few nuggets:
- 82% selected content strategy as a current need, followed by ongoing content development at 65%
- 29% have content strategists/content developers on staff. 35% use a mix of freelance/contract and in-house talent. 31% use a third-party vendor or contract strategists.
So the work is out there! Check out the link for all the details.
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