Thursday, April 15, 2010

Agency Survey Regarding Content Strategy - Good News!

A few weeks ago, Eat Media (a top content-focused Web agency) sent out a survey to Web agencies and design shops. They wanted to get a feel for what they know and how they feel about the whole "content strategy" thing.

Well the results are in and there is a lot of good news there for content strategists. Here are a few nuggets:
  • 82% selected content strategy as a current need, followed by ongoing content development at 65%
  • 29% have content strategists/content developers on staff. 35% use a mix of freelance/contract and in-house talent. 31% use a third-party vendor or contract strategists.

So the work is out there! Check out the link for all the details.

Complete 2010 Content Strategy Survey Results

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