Friday, February 26, 2010

Content Strategy IS the Next Big Thing

Great blog post from Kristina Halvorson that tracks Google searches for "social media" against searches for "content strategy." Exciting and well-documented conclusions that content strategy is indeed the next big thing.
"That said, web projects are a terrific place to see content strategy in action. At the project level, we see almost immediately how content strategy’s tools and methods can literally transform how we consider and care for our content, how they can streamline processes and conserve resources. We can quickly measure our customers’ reactions to finally getting useful, usable, engaging, actionable content." - Halvorson

Adding content strategy to your process as a Web publisher is hard, messy, and time intensive. BUT it may also be the last big win in terms of increasing your site's effectiveness. Lord knows that we have tweaked the heck out of everything else. Dealing with your content issues is just about the only thing left to tackle.

Check out the post! (Be sure to read the comments, good stuff there too)

1 comment:

  1. Richard, I'm planning to buy your book, and Kristina's too, for that matter. I'm in the University of Michigan School of Information master's program after 19 years as a daily newspaper editor and manager. I just heard about Content Strategy a few weeks ago as a career field and am pretty excited about it. Thanks for having a blog, and I'll be back here frequently, now that I have a potential direction (in addition to Info Arch and Usability) for my studies. Best regards, M. Thompson-Kolar mdmtk (a t)