Thursday, September 10, 2009

DIY Guide to Content Strategy for Web Professionals

In his Lucid Plot blog, Jonathan Kahn writes a great do-it-yourself guide to Content Strategy for non-content strategist Web professionals. Great advice for when you find yourself in a project where you are pretty sure there is something wrong with the content, but you are not exactly sure what it is.

Jonathan also beats the drum for Content Strategy as a professional practice with a very bright future.

"The commercial aspect: this is going to be huge

Finally, a commercial- or career-oriented reason to get involved in content strategy.

Listen for a second. That crashing sound you hear is what we used to call the media industry, collapsing around us. All that destruction leaves a lot of space for web content. Web content strategy will be in demand for years to come.

So get out there, and Do It Yourself."

DIY Guide to Content Strategy for Web Professionals


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