Sunday, August 16, 2009

Content Strategy Jobs Postings Up 79% Since 2008

Despite the bad economy, the number or job postings for content strategists is up 79% since January 2008 according to statistics gathered by job posting aggregator,

It looks like the cyclical pattern in content strategy hiring that I've noticed for the past three years will repeat itself again this year. The pattern goes like this:
  1. Flat demand from January to April
  2. A big spike in April and June
  3. Slowly falling demand for the rest of the year
I'm guessing that projects get ramped up early in the year, things really heat up in late spring content-strategy-wise, then new hiring slows down as projects end and everyone waits to see what budgets are like for the next year.

This year's peak in June was higher than the peak in 2008. More evidence that content strategy is continuing to expand as a practice. We must be doing something right!

Any way you look at it, this is good news for content strategy as a practice and for working and aspiring content strategists.

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