Content Strategy - A New (Only Half-Joking) Definition

When I first started working on Web content projects, I found that the clients and agencies that really understood the value of having a structured and planned content strategy were the ones who had recently gone through a nightmare project.

All it usually takes to understand why content strategy is important is one really embarrassing project where the content is either late, completely wrong in voice or tone, or completely wrong for the design.

Getting content strategy added to the project plan and staffing plan for these clients is usually an easier sell.

So for clients and agencies who have learned the hard way, here is another, very basic, definition of Content Strategy:

Content Strategy is all the things you should have done so that your content would have been useful and on time.