Content Strategists and Semantic Drift

Interesting article in last month's Fast Company about the shifting usage of technology terms and what is becoming the new normal for how we talk about all things geeky.

"Job titles are an obvious example.
Over last couple of years new roles for geeks have come into existence within agencies: content strategist, social media something, creative technologist, user experience designers, developers, digital ninjas and chief technology strategists, [ahem] to help us service the growing need to understand and connect to consumers enabled by technology. "

The article goes on to describe how technology is at the core of this year's award winning projects from the communications industry (formerly known as advertising).

Article link