Saturday, June 6, 2009

A Creative Content Strategy Just Requires Finding the Art in the Process

I had a recent conversation with a very good writer who was arguing that having a strictly designed content strategy would have a negative impact on the creativity of the writing. I couldn't disagree more and we nice polite argument about it.

I think having a defined process, whatever it is, frees other parts of the mind to ficus on generating creative ideas rather than dealing constantly with trying to figure out what comes next. Visual artists and writers usually have a process that they repeat every time so they can shut down that critical, logical part of their mind and create. Stephen King writes at the same place and time every day and uses the same process. Picasso had a process, Jackson Pollack had a process (however odd it was), so I see no reason why a content strategist shouldn't have a well-defined content strategy process.

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