Tuesday, April 28, 2009

Content Strategy Mind Map - Updated

Wow, thanks for all the great Content Strategy input from comments and email. Based on your suggestions I made a few updates and corrections.
The biggest changes are:
  • Changing the Design label to Structure
  • Adding a Business node
  • Many new tasks associated with the Writing node

And there are other smaller changes here and there.

To open the Mind Map viewer in another window - Content Strategy Mind Map

URL to link directly - http://mind42.com/pub/mindmap?mid=d3c8bbd1-13ed-4ac2-9c8a-131a1d88bf38

Here is an easier-to-manage PDF version of the Content Strategy Mind Map that you can download.


  1. Since I'm a little late to the party here, I thought I'd just go ahead and add my $0.02. I've been doing a lot of work actually figuring out the voice and tone company's need to take on their sites as part of the overall editorial guidelines; I'm not sure it deserves a whole branch or just a twig on the mind map, but it's been taking up a lot of my time lately (and it's fun coming up with bubble maps and voicescales to represent how the brand personality sounds).

  2. And I now have scrubbed examples :).