Certainly all of the really big agencies I talked to had content strategists on staff and also frequently brought them in on contract along with extra information architects.
Here are a few of the big names that hire content strategists:
- IBM
- UPS
- Sapient
- Avenue A / Razorfish
- HUGE
- Think Interactive
- Ogilvy Interactive
- Macquarium
We're going mainstream!
Add Genex to the list, though I'm not sure they have any actual content strategists anymore since I left.
ReplyDeleteWe've had content strategists at Razorfish since 2000. I was one of the firsts!
ReplyDelete