Monday, February 9, 2009

Content Strategy is Like Cooking

I've often said that, like cooking a meal, one of the most complicated parts of content strategy is making everything come out at the same time. If you drain the pasta and the sauce is late, the pasta quickly turns into a big sticky blob. And if you start with bad ingredients, or have a lousy process, the finished product is going to be crap.

Here is an excellent article that compares a good content strategist to chef Gordon Ramsay on the show Hell's Kitchen.

No comments:

Post a Comment