Content Strategy and SEO

From a great article on content strategy, content marketing, and SEO:

Joe Pulizzi - "All companies, no matter what the size, must start to think more like publishers than ever before. Consumer behavior has changed drastically over the past few years. Customers are more accepting of content from “non-media” sites and the barriers to publishing are now non-existent. "

The entire article: http://www.pogra.com/blog/2009/02/a-strategic-approach-to-internet-marketing-with-content-seo/