Tuesday, October 7, 2008

Selling a Content Strategist's Value

Here is an excellent article about the value that a content strategist brings to Web development projects run by an agency or third party. Content for these projects is often late and/or sub par because of issues on the client side that no one is tasked with managing. There are often emotional and political issues around the client’s existing content that are best handled by an external content strategist who can help the client sort good content from bad and re-write around other issues.

“With agencies or third-party development projects, someone is needed to keep the paying customer on track with content rewrites, or to plan and act on the rewrite plan. More often than occasionally, that paying customer can delay a project by not prioritizing the content rewrite, not providing enough resources to the rewrite, not meeting deadlines, and providing inappropriate content.”


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