Luckily, since most of us are like, ya know, writers and stuff, we seem driven to write things down. I took a shot at the question a few times here on this blog and in The Web Content Strategist’s Bible , but there are other rock star content strategists who are also trying to tackle this question. It’s a lively conversation, please jump in!
Rachel Lovinger
Back in March of 2007 Rachel Lovinger wrote a ground-breaking article and licked off quite a conversation on the BoxesAndArrows site. The comments are still piling up as the conversation continues. Rachel is a Senior Content Strategist for Avenue A Razorfish.
The Philosophy of Data:
http://www.boxesandarrows.com/view/content-strategy-the
Kristina Halvorson
Kristina is the founder and president of Brain Traffic, a content strategy, information architecture, and web writing agency in Minneapolis.
She created a great presentation explaining content strategy to the user experience community: http://www.slideshare.net/khalvorson/content-strategy-by-brain-traffic
Kristina also created and moderates a Google Group on content strategy. Please join and contribute!
http://groups.google.com/group/contentstrategy?hl=en
Colleen Jones
Colleen is a user experience consultant with a strong interest in writing and persuasive content in the interactive space. She recently tackled the question on her blog with two great posts:
http://www.leenjones.com/blog/2008/08/what-is-content-strategy-part-i/
http://www.leenjones.com/blog/2008/08/what-is-content-strategy-part-ii-examples/
Jeffrey MacIntyre
Jeff works as a freelance writer and content strategist for a number of leading agencies out of Brooklyn, NY. Jeff created and maintains a very deep Google Knol (unit of knowledge) on the subject of Content Strategy:
http://knol.google.com/k/jeffrey-macintyre/content-strategy/2s8csiaptctgg/2#
There. That should keep you busy through lunch! Let's hear your take.
Posts
No comments:
Post a Comment