Thursday, September 11, 2008

What is Content Strategy? Other Voices

Anyone who does content strategy work spends a good bit of time trying to explain and define the practice of content strategy.

Luckily, since most of us are like, ya know, writers and stuff, we seem driven to write things down. I took a shot at the question a few times here on this blog and in The Web Content Strategist’s Bible , but there are other rock star content strategists who are also trying to tackle this question. It’s a lively conversation, please jump in!

Rachel Lovinger
Back in March of 2007 Rachel Lovinger wrote a ground-breaking article and licked off quite a conversation on the BoxesAndArrows site. The comments are still piling up as the conversation continues. Rachel is a Senior Content Strategist for Avenue A Razorfish.

The Philosophy of Data:

Kristina Halvorson
Kristina is the founder and president of Brain Traffic, a content strategy, information architecture, and web writing agency in Minneapolis.

She created a great presentation explaining content strategy to the user experience community:

Kristina also created and moderates a Google Group on content strategy. Please join and contribute!

Colleen Jones
Colleen is a user experience consultant with a strong interest in writing and persuasive content in the interactive space. She recently tackled the question on her blog with two great posts:

Jeffrey MacIntyre
Jeff works as a freelance writer and content strategist for a number of leading agencies out of Brooklyn, NY. Jeff created and maintains a very deep Google Knol (unit of knowledge) on the subject of Content Strategy:

There. That should keep you busy through lunch! Let's hear your take.

No comments:

Post a Comment