Friday, September 26, 2008

"Want to know what I think is big right now? Content strategy."

In a recent interview, Rebecca Lieb made some great comments in support of content strategy. Rebecca is Editorial Consultant to ClickZ and former Editor there for the past 7 years. She is a frequent speaker on interactive marketing issues around the world.

Here is what she had to say to Search Engine Marketing Vox:

Question: We’ve run online marketing tactics polls with
the usual suspects popping up in the top ten: Blogging, Email marketing, Search engine optimization, Pay per click, Social networks, Affiliate marketing, Blogger relations, Viral marketing, Corporate web site, Online public relations.

Want to know what I think is big right now?
Content strategy. Content as marketing, and marketing as content. Buinesses are finally realizing what’s long been true: if you have a web site, you are a publisher and you have to think like one. The same holds true for bloggers, of course, as well as in e-mail. This whole digital thing is about content. You can’t do SEO without fresh, original, frequently updated content. Since leaving ClickZ as a full-time gig, I’m working with all sorts or companies and organizations to get their content on track, both strategically.

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