The author’s final summary mirrors my own experience - a large complicated WCMS can work for big companies and governments, but at very high initial, and ongoing, cost.
“Even the most thoughtful projects may be misguided,” suggests Adaptive Path’s
Jeffrey Veen. “Over and over I’ve heard the same complaint about these projects,
‘Turns out, after all the budget and time we spent, we really didn’t need a
content management system at all. We just needed some editors.’”
They didn't know what to call them, but they really needed a Web Content Strategist or two.
No comments:
Post a Comment